lecture - 23-11-05

The lecture with Annabelle today was mainly a reminder of Adbusters and a little bit about music video.
What makes us believe in advertising?
Advertising is mainly used to promote stars or products. Every single advert has target audiences. For example children under 13 would have some kind of simple words and bright colours to get them interested even if they may not know what they are looking at.
As for adults it may have some kind of adult theme be hide the ad not so easy for you to really notice but enough that you get the hint of it being used.
The main things that ad designer’s uses is sex and humour the most because it’s what people like and may relate with.
The adverts that we really remember are the ads that we really hate the most because it sticks in our mind. Then again there are some ads that we remember because it has a seasonal event and relates to the season.
For example the coke cola advert with the fireplace changing in to a front part of a deliver lorry.